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Routeco Becomes a Rockwell Automation Distributor in the Netherlands

September 02, 2013

BRUSSELS, Sept. 2, 2013 — Rockwell Automation, a global leader in industrial automation, has announced that Routeco, a leading distributor of industrial automation and control products in the Netherlands, will become the preferred distributor for the Dutch market. The partnership has been established to deliver a superior customer experience to Rockwell Automation clients in the Netherlands. Routeco will operate from its new Dutch premises in Best, Netherlands.

Routeco aims to provide an outstanding service to the customer facilitated by in-country stock of Rockwell Automation products in its warehouse in Best, improved logistics with daily shipments of Rockwell Automation products throughout the Netherlands, and emergency delivery service. A dedicated account-management team with in-depth Rockwell Automation product knowledge will be operating from Best.

The strategy of Rockwell Automation is to work with a limited number of distributors. Based on this closer working relationship, Rockwell Automation expects the distributor to have an in-depth understanding of the market they serve and to invest in building customer relationships in that market. As a result, the distributor is able to develop a collaborative relationship with customers to provide integrated supply, product aggregation, automation sophistication and local support.

"We are happy to establish an alliance with Routeco in the Netherlands. We were looking for a dedicated distributor in the Netherlands, and Routeco is seeking to broaden their EMEA footprint, so this is an ideal solution for all parties and will enhance greatly our customer service. We are confident that our combined strengths will benefit our Dutch customers," says Raf Vermeylen, Country Sales Director – Benelux, Rockwell Automation.

"Routeco is delighted to become the preferred distributor of Rockwell Automation in the Netherlands. Our primary objective is to deliver additional value to our collective customers. We will achieve this by listening to their needs and configuring supply-chain solutions that match the customers’ business requirements," says Tony Usher, Operations Director, Routeco.

Dutch Rockwell Automation customers will be able to place their orders with Routeco from Oct. 1, 2013 onward.

About Routeco
Routeco is an independent privately owned company. The company was formed in 1978 and has successfully established itself as one of the UK`s leading distributors of industrial automation and control products. Over an impressive period of sustained and continuous growth, Routeco has secured a UK network of sales locations employing over 200 personnel. The company has expanded by focusing on providing customers with the very best choice of products from leading manufacturers from around the world packaged together with a range of value-added services. Routeco GmbH was established in 1998 to serve the Austrian market with industrial control, automation and process products. Similarly, operations were deployed in 2013 in the Netherlands to serve the Dutch market.

About Rockwell Automation
Rockwell Automation Inc. (NYSE: ROK), the world’s largest company dedicated to industrial automation and information, makes its customers more productive and the world more sustainable. Headquartered in Milwaukee, Wis., Rockwell Automation employs over 22,000 people serving customers in more than 80 countries.

 About Routeco

About Rockwell Automation 

Rockwell Automation Inc.

Media contacts:
Jan van Gameren
Rockwell Automation
OEM Sales Manager
Tel: +31 (0)297 543 500
Mobile: +31 (0)6 295 040 48

Media contacts:

Tanja Hoebe
NoX PR & Content
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Luc op den Buijsch
Country Manager
Tel: +31 0499 801801

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